Nike+ Kinect Training with XBOX 360 was Nike's first ever video game title. For this project, I created the vision and strategy, directed the experience design and managed the partnership with XBOX and Microsoft.
As part of the Nike+ portfolio, Nike used the Kinect sensor to bring state of the art Nike training into the homes of consumers. We recreated the same training tools and assessments that we use at Nike with our professional athletes for everyone.
The game title was the #1 selling Kinect title the year it launched. Winner of 2 Cannes Cyber Lions and a Clio. Nominated for "Best Video Game" by BAFTA.
"Nike+ Kinect Training is as good as a real trainer & costs less than a 1 hour session" - Chris Anderson, Former Editor-in-chief, Wired Magazine
“The best exercise game yet” - Fast Company
“More immersive than any other fitness game” - ESPN
2013 Cannes Lion Gold: Nike+ Kinect Training: User Experience
2013 Cannes Lion Silver: Nike+ Kinect Training: Direct Marketing
2013 Clio Silver: Nike+ Kinect Training: Branded Entertainment & Content Games
2013 Game Marketing Awards - Gold: Outstanding Overall Marketing Campaign - Family Games. Nike+ Kinect Training
2013 Nominee for Best Video Game: (Sports/Fitness) by The British Academy of Film and Television Arts (BAFTA). Nike+ Kinect Training