Phil Knight, the co-founder and Chairman of Nike Inc., issued a challenge. Raise $500 million for cancer research and Phil Knight would match it - totaling $1 billion dollars.
I led the Nike employee campaign in 2014. The brief was to mobilize Nike employees worldwide to raise funds towards the Knight Cancer Challenge. The campaign activations were across all Nike campuses: World Headquarters, European Headquarters and China Headquarters. The goal was reached in 2014.
"Life 1. Cancer 0. Everyday, A Victory." Thank you Phil and Penny.