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Phil Knight Cancer Challenge

Phil Knight Cancer Challenge

Phil Knight, the co-founder and Chairman of Nike Inc., issued a challenge.  Raise $500 million for cancer research and Phil Knight would match it - totaling $1 billion dollars.  

I led the Nike employee campaign in 2014. The brief was to mobilize Nike employees worldwide to raise funds towards the Knight Cancer Challenge.  The campaign activations were across all Nike campuses: World Headquarters, European Headquarters and China Headquarters.  The goal was reached in 2014.  

"Life 1. Cancer 0.  Everyday, A Victory." Thank you Phil and Penny.

Phil Knight Cancer Challenge

Phil Knight, the co-founder and Chairman of Nike Inc., issued a challenge.  Raise $500 million for cancer research and Phil Knight would match it - totaling $1 billion dollars.  

I led the Nike employee campaign in 2014. The brief was to mobilize Nike employees worldwide to raise funds towards the Knight Cancer Challenge.  The campaign activations were across all Nike campuses: World Headquarters, European Headquarters and China Headquarters.  The goal was reached in 2014.  

"Life 1. Cancer 0.  Everyday, A Victory." Thank you Phil and Penny.

Phil Knight Cancer Challenge

Phil Knight Cancer Challenge

 Goeff Hollister was the #3 employee at Nike.  We lost him to cancer.  There is a trail on campus in his name.  "Meet Cancer" days at Nike always start with a run on Hollister trail.

Goeff Hollister was the #3 employee at Nike.  We lost him to cancer.  There is a trail on campus in his name.  "Meet Cancer" days at Nike always start with a run on Hollister trail.

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 Wendy Hollister, Geoff's wife.  Nike started by selling shoes out of the back of a VW van.  This is a tribute to Nike heritage.

Wendy Hollister, Geoff's wife.  Nike started by selling shoes out of the back of a VW van.  This is a tribute to Nike heritage.

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