RECOGNITION

Inventor on 12 Patents filed by Nike
Named in Ad Age’s Top 40 Marketers Under 40
Forbes CMO Next List: 50 Innovative Marketers
Business Insider: "CMOs to Watch”
AdWeek: Top 30 Standout CMOs
A100: Most Impactful Asians and Pacific Islanders
Brand Innovators: Top 100 Women to Watch
Official Judge, Cannes International Festival of Creativity
Official Member, Forbes Communication Council
Phil Knight Cancer Challenge: Led employee campaign to raise $1B for Cancer Research
AdWeek Executive Mentor
Advisor, Adjunct Instructor and Speaker at College for Creative Studies (CCS) since 2012
Member of the Advisory Council for the Cranbrook Academy of Art since 2011

Press

Ad Age - 40 under 40
Ad Age - AKQA Names First President For North America
Ad Age - Watch live How Discord’s CMO Is Wooing More Than Gamers
Ad Age - Discord’s New CMO Discusses Racism, Rebranding—And A More-Vibrant 'BLURPLE'
Ad Age - Danny DeVito and Awkwafina Star in ‘Discord - The Movie 2021’
Ad Age - VW targets web-savvy with online Beetle offer (page 2)
Ad Age - VW Launches largest flock of online short films ever
Ad Age - VW veteran Aragones brings digital branding fervor to Kia's ad shop
Ad Week - Here Are the Winners of the 2023 Adcolor Awards
Ad Week - The Next Chapter of DEI: Shifting the Focus Back to Inclusion
Ad Week - Adweek Podcast Live at Cannes: Why What Happens at Cannes Shouldn't Stay at Cannes
Ad Week - 4 Questions for Finding Your Way to a Better Future
Ad Week - Put Humanity at the Core of Your Brand Community Strategy
Ad Week - Agency Execs Turned CMOs Share Tips for a Strong Brand-Agency Bond
Ad Week - 30 Standout CMOs Who Have Perfected the Art of the Pivot
Ad Week - CMOs Stress the Role of Community in Marketing Right Now
Ad Week - How Discord Built a $7B Platform - Without Ads
Ad Week - Discord Hires Former VSCO Marketing Chief as New CMO
Ad Week - VSCO CMO Shares the Keys to Building Iconic Brands
Ad Week - Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign
Ad Week - Why Brands Need to Put the Consumers’ Wants and Needs at the Heart of Marketing Strategies
Ad Week - The 6 Marketing Trends That Will Drive Innovation in 2020
Agency Spy - Tesa Aragones Appointed President of AKQA North America
AKQA News - AKQA appoints Tesa Aragones as President, North America
AKQA News - Tesa Aragones honoured on the Gold House A100 List
AP News - Cannes Future Lions Challenges Students to “Break Through”
AutoChannel - Volkswagen announces the launch of RadioVW... For Bugs Only
Automotive Digest - Cobalt Group Helps VW With Online Marketing Of Certified Vehicles...
Automotive News - VW vet brings Kia digital fervor
Axios: VSCO Continues to grow despite Instagram's Shadow
BrandRepublic - Nike launches Kinect-based fitness programme
Brandweek - People: Aragones: Digital Branding As Art
Brandweek - Rabbit Redux: Kia Eyes VW Playbook
Brandweek - Volkswagen Interactive Media Director Joins LA Agency
Brand Innovators - Top 100 Women To Watch
Brand Innovators - CMO of the Week: Tesa Aragones
Business Insider - The CMOs To Watch In 2021
Business Wire - Tesa Aragones appointed President, AKQA North America
Business Wire - Future Lions Winners’ Quest for Impact
Campaign US - Discord launches its first brand campaign
Campaign US - Discord’s New Short Film Features Danny DeVito and Awkwafina
Campaign US - CMO 50 Tesa Aragones
Cheddar - VSCO Rides Subscription Boom to 2 Million Paid Users
Communication Arts - Turbonium
Communication Arts - VW Autoshow 2000
Crain's Detroit Business - CCS summit to promote interactive design, tech
Design Interact - Site of the Week: Turbonium
Design Rush - Tesa Aragones on the Brilliant Past and Promising Future That Led Her Into Becoming AKQA’s New President
Digitrends - VW Creates Online Buzz, Generates Sales for New Beetle
Fast Company - Inside Discord’s Risky Push to Position Itself as the Anti-Facebook
Forbes - CMO Next List 2021: 50 Innovative Marketers Transforming Business In A Changing World
Forbes - CMO Next List 2021 Virtual Event Panel Recap
Forbes - After Building Community At Nike & VSCO, Discord’s New CMO Wants to Help More Than Just Gamers Connect During Isolation
EuroWeb - Wyclef Jean+MC Jin “Stop the Hatred” Out Now
Forbes: Forbes CMO Summit
Forbes: EXCLUSIVE - AKQA Names Tesa Aragones First President Of Agency’s North America Operations
Forbes Communication Council: Official Member 2020
Forbes: Staying Creative In Content Generation-15 Proven Strategies
Forbes: 13 Communications Lessons From Other Industries
Forbes: 14 Strategic Approaches To Building An Engaging Internal Newsletter
Forbes: 14 Ways to Build An Effective Employee Communication Plan
Forbes: 15 Ways To Convey Intent To Employees And Ensure Alignment With Goals
Gold House A100: 2023’s Most Impactful Asians and Pacific Islanders
Gold House Renegades Series
Hybeast: Wyclef Jean & MC Jin Show Solidarity Between Black & AAPI Allyship in New Track "Stop the Hatred"
Hour Detroit Magazine - 24 Hours with…Tesa Aragones
Harvard Business Review - Where Brands Are Reaching Gen Z
LinkedIn - Introducing Our New CMO
LinkedIn - Where do you belong in 2020?
Little Black Book - 5 Minutes with…Tesa Aragones
Little Black Book - Tesa Aragones Appointed President of AKQA North America
Little Black Book - VSCO Invites App Users to Capture Street Style
Marketing Communication News - Global Photographic Community Redefines Street Style For Fashion Week
Marketing Magazine - Nike launches Kinect-based fitness programme
Media Post Agency Daily - AKQA Taps Marketing, Agency Vet Aragones To Be Its First NA President
Microsoft - Nike+ Kinect Training Credits
Mobile World live: VSCO Hires Top Talent To Fuel Growth
Motor Trend - VW Launches 'Force of Good' Web Site
Muse by Clio - Inside Discord's Wild New Ad and Its Mission of Creating Belonging
New York Stock Exchange TV - Tesa Aragones, President of AKQA North American, on Inspiring Future Leaders
New York Times - People and Accounts of Note
Newsweek - AKQA named as one of America’s Most Loved Workplaces by Newsweek
Oregon Live - Nike is a gamer: Company introduces Microsoft Xbox 360 product
PollStar - Radio VW
Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign
PR Newswire - National Luminaries From Nike Inc, Ford Motor Company, Walt Disney And More Visiting Detroit's College For Creative Studies
Shoot Magazine - Integration, Not Segmentation
TalkCMO - Dave Welcomes Brand Marketing and Digital Product Expert Tesa Aragones to Board of Directors
Tennis.com - Kylie Ossege, Oxford School Shooting Survivor, Is The Walking Embodiment of Strength On and Off The Court
The Drum - New AKQA president Tesa Aragones on what she learned at Discord, Nike
The Drum - Discord’s CMO On Diving Deep Into Consumer Insights and Doubling Down On Inclusivity
The Drum - Miami Ad School and other AKQA Future Lions winners named
The Holmes Report - Cannes: Behavioural Science Reminds Marketers To Focus On “Human Truths”
The VW Gazette - Proxicom Announces Launch of New VW.com
The VW Gazette - Volkswagen Announces Major New National Podcasting Campaign
There Is No Finish Line Podcast - Tesa Aragones
Vogue Business - The Next Social Media Frontier for Fashion
WeRSM - Discord Debuts Short Film Starring Danny DeVito and Awkwafina

Awards

2023 ADCOLOR AdWeek Beacon Award
2023 Cannes Lion Grand Prix, Digital Craft: Nike - Never Done Evolving
2023 Cannes Lion 2 Golds: Congresso em Foco’s Transparency Card
2023 A100 List: Most Impactful Asians and Pacific Islanders
2022 Webby Award for Discord: Websites and Mobile Sites Community 2022
2022 Webby Peoples Voice Winner for Discord: Websites and Mobile Sites Community
2021 Business Insider: "CMOs to Watch”
2021 Forbes: CMO Next 50 Innovative Marketers
2021 AdWeek: Top 30 CMOs
2021 Brand Innovators: Top 100 Women to Watch
2021 Campaign: The CMO 50
2015 CLIO Sports Award Bronze: Nike+ Running on Samsung Gear S
2015 Mixx Awards Silver: Nike+ Training Club
2014 One Show Interactive Bronze: Nike+ Training Club
2013 Cannes Lion Silver: Nike+ Kinect Training: Direct Marketing
2013 Clio Silver: Nike+ Kinect Training: Branded Entertainment & Content Games
2013 Game Marketing Awards - Gold: Outstanding Overall Marketing Campaign - Family Games. Nike+ Kinect Training
2013 Nominee for Best Video Game: (Sports/Fitness) by The British Academy of Film and Television Arts (BAFTA). Nike+ Kinect Training
2012 Webby Award Mobile: Nike Training Club
2011 Wall Street Journal Best Ad: Nike Training Club
2011 Bronze Clio: Nike Training Club (Interactive Division)
2011 Creative Review: Nike Training Club (In Book)
2011 IAB Creative Showcase: Nike Training Club
2011 FWA Mobile Site of the Day: Nike Training Club
2011 NMA - Best Use of Mobile: Nike Training Club Mobile
2011 WSJ Best Ad of 2011: Nike Training Club Mobile
2011 Cannes Cyber Lion: Nike Training Club Mobile
2010 HIVE awards: Nike Training Club Mobile
2010 Communication Arts: Nike Training Club
2009 Cannes Cyber Lion: Nike Training Club
2007 Ad Age names Tesa Aragones one of the "Top 40 Under 40" marketers to watch
2007 Reggie Awards Interactive/Online Promotion: "Halloween Horror Nights"
2006 Best-in-show Cyber Grand Prix: Volkswagen GTI
2006 "Won Report" reported that the VW Passat 120 Features Website the 2nd most awarded online campaign in the world
2005 Webby Best Automotive Website: "vw.com 2005 redesign"
2004 Canadian Web Awards "Outstanding Website Web Award – vw.ca"
2002, 2003 and 2004: vw.com was rated #1 by JD Power for Dealer Satisfaction with Online Buying
2002 Silver Effie: "Round For A Reason"
2002 Gold Effie: "It’s So Worth It."
2001 Silver Effie: "Milky Way"
2000 Communications Arts Award of Excellence Interactive Design Annual
2000 Grand Clio Interactive: Turbonium.com
2000 London International Grandprize website: Turbonium.com
1999 Gold Effie: "The New Beetle"
Effie Award: Volkswagen: Drivers Wanted