I have worked in the Nike Women's Training category 3 times during my Nike career. The first time in the category, I was the Global Digital Brand Director and I created Nike's first iPhone app: Nike+ Training Club. From 2009-2010, site traffic to nikewomen.com increased +130% and sales conversion increased +500%.
The second time I was in the category, I was the Senior Global Category Director for Nike+. This was a strategic role for integrating Digital Products and Services with Nike Training products and experience. I created the strategic road map with the cross functional partners (business, digital, technology) for what became the dual gender Nike+ Training Club for the Women's Training category and the Men's Training category.
My most recent role in the Nike Training category was Senior Global Brand Marketing Director. In this position, I was the head of brand marketing for Women's Training. I led the global brand teams and cross functional training teams for strategy, seasonal integrated campaigns and activations. As part of this role, I led an in-depth global consumer research study, repositioned the brand strategy and launched a new brand voice. In addition, I led the integrated marketing plan for the Nike+ Training Club 2016 launch.
Nike Women's Training is the top brand for footwear and apparel in all 5 of Nike's top markets.