Image by  Jenny Risher

Image by Jenny Risher


Profile

Award winning digital innovator and brand marketing specialist for top consumer brands. Inventor on 12 Patents filed by Nike. Named in Ad Age’s Top 40 Marketers Under 40. 

Experience in brand marketing, brand strategy and positioning, brand innovation, marketing campaigns, creative concepts and production, digital marketing, UX, social, e-commerce, product customization and personalization. Experience leading digital products and services including mobile applications, wearables and video games.  Strong track record of leading cross functional and cross cultural teams.  Managed marketing budgets in the hundreds of millions of dollars for domestic and international brands. 

For more information on press and awards, please see the recognition page.


Achievements

Nike Training Club
Creator of Nike’s Global Training Community: App, Classes, Events, Trainer Network
Nike’s first iPhone App 2009. Has been ranked #1 Health/Fitness app in 23 countries
30M+ downloads, 5-star iOS, Android. 18 Languages across 146 countries

Nike+ Kinect Training
Directed Strategy, Design, Production & Global Launch of Nike+ Platform Partnership
Nike’s First Video Game Title in Partnership with XBOX. #1 Kinect Title Holiday 2012
Cannes Lion: 2013 Gold UX, Silver Direct Marketing

Nike Women’s Training
Led Brand Marketing for the Women’s Fitness and Training Consumer
Reset the Brand Strategy and Positioning. #1 FTW/APP Brand in 5 Key Markets
More than Doubled Category Revenue Since 2008

NIKEiD
Led Brand Marketing for the Customized Products Division: Design and Performance
Reset the Brand Strategy and Positioning
Produced the highest growth rate in 10 years (+40%). Broke 3 sales records 2014

VW Brand Marketing
5 Effie Awards for Marketing Effectiveness: Creative, Distribution, Results

VW.COM
Created first VW car configurator, dealer website program and global lead generation model. Web Awards “Best Automotive Website” 2005

GM Digital
Launched the first GM websites pontiac.com, cadillac.com and dealer sites

Phil Knight Cancer Challenge
Led Nike employee campaign to raise $1B for Cancer Research 2014-2015

For more information on these projects and results, please see the work page.


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Experience

VSCO, Oakland, CA. (2018 - Present)
Chief Marketing Officer (May 2018-present)

Nike, Inc. Beaverton, OR. (2008 - 2017)
Senior Global Brand Marketing Director, Women’s Training (Jan 2016-Oct 2018)
Senior Global Brand Marketing Director, NikeiD (Aug 2014-Jan 2016)
Senior Global Experience Design Director, Nike+ (Jul 2013-Aug 2014)
Senior Global Category Director, Nike+ Training (Jul 2012-Jul 2013)
Global Digital Experience Director, Nike+ Training (Feb 2010-Jul 2012)
Global Digital Brand Director, Women’s Training (Mar 2008-Feb 2010)

David & Goliath, El Segundo, CA. (2006-2008)
Managing Partner: Digital Branding, Innovation, dñg (Apr 2006-Mar 2008)
Accounts: Kia Motors, Universal Studios Hollywood, Universal Orlando, 
Bacardi Global, Cazadores, Applebee’s, MGM Studios

Volkswagen Group. - North America, Auburn Hills, MI. (1997-2006)
Director, Media and Interactive Marketing (Dec 2004-Apr 2006)
Volkswagen Group Top Management Development Program (Jan-Nov 2003)
Director of eBusiness and Brand Innovation (Dec 2000-Dec 2004)
Brand Marketing and Advertising Manager (July 1997-Dec 2000)

DMB&B, Troy, MI. (1992 - 1997)
Brand Account Supervisor, Pontiac-GMC Division (Feb 1997-July 1997)
Account Executive, Pontiac-GMC Division (Oct 1994-Feb 1997)
Professional Development Program, Cadillac (Mar 1992-Oct 1994)
Accounts: Cadillac, Pontiac-GMC, GM Credit Card


Expertise

Brand marketing, brand strategy and positioning, brand innovation, marketing campaigns as well as digital marketing, product customization and personalization, digital products and services including mobile applications, wearables and video games.

Delivers Results
Goal Oriented
Innovative
Articulates a clear vision
Leads with Integrity
Strategic
Consumer Centric
Effective Communicator
Develops Talent


Recommendations

"Tesa is a visionary leader with tremendous marketing, design and user experience insight. She is a highly skilled and insightful manager who understands how to motivate and energize teams to produce industry-leading products. Her track record for launching successful digital services and concepts is world-class, and she has left an indelible mark on the digital sport space."
Jay Blahnik, Special Projects, Apple

"Tesa is a driven, talented and fun person to work with. Her ability to strategically cut through all of the clutter and focus on the big picture, enables her and her team to deliver consistently intuitive and innovative solutions that work. Her experience and dedication speaks for itself."
Keith Crawford, VP Design, Nike

"Tesa is one of the great managers. What stands-out about Tesa is her skill as a manager and mentor. Her high standards forced me -- and everyone on our team -- to raise their game. She is amazing at building and inspiring a team to do great work. She knows how to rally a team around a shared vision, and over the course of the time we worked together, she helped me become a better design thinker, leader and manager."
Liz Walker, Product, AirBnb

"Tesa led VW into the world of ebusiness. Her vision achieved tremendous success and her management led people to tremendous performance while creating an enjoyable work environment."
Brent Hillyer, VP Marketing at Gulf States, Toyota

"Tesa is a highly creative individual with a passion for her work. She was instrumental in leading the development of Cazadores Tequila's website re-design and viral/digital branding efforts. Tesa's commitment to excellence coupled with her strong work ethic make her a fantastic person to work with and I would gladly work with her in the future."
Claudia Pertierra, Group Director, Bacardi USA

"I had the privilege of working with Tesa on NIKEiD. I was immensely impressed with the vision she created for the business and her ability to simplify it and get other stake holders and leaders at the company on-board. She was very engaged in our digital efforts and was a great source of guidance and leadership. She was one of the main reasons I decided to take the NIKEiD job in the first place. Always encouraging, fair and most importantly caring for her team - It was fun to come to work everyday and face a challenge knowing your boss has your back and is in the trenches with you. Working with Tesa by far is a highlight of my career and I continue to be inspired by her, and what she is accomplishing. She’s a bonafide rock-star."
Harshal Sisodia, Chief Marketing Officer & Co-Founder, Super Heroic


Education

Babson College - Wellesley, MA. Bachelor of Science (1991)
Majors: Marketing and Entrepreneurial Studies.

University de Nice - Nice, France. Year abroad (1990)
Concentration: International Business. Film.

Wellesley College - Wellesley, MA. Cross registration (1988-1989)
Concentration: French. Film.

Ashridge Executive Education - Berkhamsted, UK (2003) 
Volkswagen Group International Top Management Program.


For more recommendations visit my LinkedIn page, if you would like to know more please feel free to get in touch or download my resume/CV here.